Rating · evidence to 26 Sept 2026
61
- No. 1 of 2 in category
- Medium confidence
- Trust B
The Register / Business & sales agents / Clay
Register entry · Business & sales agents · updated 26 Sept 2026
Clay
Clay Labs · Business & sales agents
Clay is a go-to-market data and workflow platform: users build tables of companies or people, enrich them through waterfalls across many data providers, and use Claygent, an AI web-research agent, to extract custom data points. It adds CRM sync, signals, outreach integrations and, in 2026, Sculptor (natural-language workflow building) and Workflows. Pricing is credit-based and was restructured in March 2026 into data credits and actions. Clay raised $115M at a $7.1B valuation in September 2026.
What reviewers and users praise
- Waterfall enrichment gives higher contact coverage than single-source tools (HN commenter; Salesdorado review)
- Flexible table/workflow model valued by GTM engineers (Reddit, AI CMO review)
What they criticise
- Credit costs rise quickly and the March 2026 pricing change drew criticism (Reddit, HN, GTM Daily)
- Steep learning curve for non-technical users (Reddit, Salesdorado)
- Reports of automations failing on larger lookups (Reddit)
Experts vs the crowdcrowd cooler by 27
Experts67
Crowd40
| Price | Free, paid from $167 |
|---|---|
| Use it via | Web app, API, MCP server, CLI |
| Runs on | web |
| Licence | proprietary |
| Updated | Evidence collected 26 Sept 2026 |
How the rating was worked out
Weights for Business & sales agents: adoption 25%, experts 40%, crowd 35%. Pillars without enough evidence are left out and the others re-weighted. The method.
| Adoption & momentumweight 25% | 82 | Reported customer organisations 17k → 74 · 12 releases in 90 days → 100reach × 0.7 + momentum × 0.3 |
|---|---|---|
| Expertsindependent reviews · weight 40% | 67 | 3 independent reviews (2 positive · 1 mixed · 0 negative), averaged toward 50 for small samples. |
| Crowdcommunity sample · weight 35% | 40 | 9 dated posts from reddit, hackernews: 2 positive · 2 mixed · 5 negative (positive + ½ mixed) ÷ n, averaged toward 50 for small samples |
| Rating | 61 | medium confidence (3 of 3 pillars, 9 community posts). |
Trust & safety
Seven dimensions graded A–D from documented facts. Overall: B.
n/e
Permission model
AI features are opt-in and team RBAC exists; no documentation found on approval modes for agent actions. source
n/e
Data access scope
Not established.
B
Data storage
Cloud SaaS; encryption at rest and in transit, data deletion rights and a DPA on request documented. No self-hosting. source
B
Data retention & training
Docs: "Your data is never used for AI model training" with contractual no-training terms for AI providers. No stated retention period found. source
A
Incident history (24 months)
No security incidents or CVEs found in a web search (Sep 2026).
A
Compliance
SOC 2 Type II audit completed (announced 2024); trust center lists ISO/IEC 27001. source
B
Transparency
Closed source with a weekly public changelog and public documentation (Clay University). Clay also published its internal pricing memo in March 2026. source
The experts
3 named independent reviews found; dated reviews from the last 12 months are scored.
- mixed
The pricing can serve the platform buyer or the infrastructure hacker. It cannot optimally serve both.
Isha Zaveri, GTM Daily · 20 Mar 2026 · gtmdaily.com - positive
Clay is probably the most powerful data enrichment tool on the market. But there's a 'but', and it's a big one.
Maxime Ben Bouaziz, Salesdorado · 24 Feb 2026 · salesdorado.com - positive
Exceptional workflow power and signal-driven GTM potential, but requires operational discipline to control cost and complexity.
AI CMO · 15 Feb 2026 · ai-cmo.net
The crowd
9 coded posts from reddit, hackernews.
2 positive2 mixed5 negative
- negative
The pricing change didn't help, sure. But I've spoken to quite a few people who've moved off Clay recently, and it isn’t really about the price.
r/gtmengineering · 26 Aug 2026 · reddit.com - negative
clay credits are seriously overpriced right now even for their higher packages
r/gtmengineering · 30 Aug 2026 · reddit.com - negative
Any lookup beyond 300 records causes the automation to fail.
r/gtmengineering · 4 Aug 2026 · reddit.com - negative
Any gtm folks starting to realize clay sucks or is just me?
r/gtmengineering · 21 Apr 2026 · reddit.com - mixed
i'm not saying clay is bad. for most GTM engineers especially low-code operators it's still the best tool in the stack.
r/gtmengineering · 7 Apr 2026 · reddit.com - positive
Well, it's definitely worth it in hindsight, and there's a reason why clay is so popular among GTM teams
r/gtmengineering · 20 Feb 2026 · reddit.com - mixed
We’ve been testing Clay for a bit, honestly feeling mixed.
r/gtmengineering · 27 Oct 2025 · reddit.com - negative
Priblem is that its starting to become way way too expensive.
Ask HN: Alternatives to Clay for Enrichment? · 2 Nov 2025 · news.ycombinator.com
Pricing
As published, checked 26 Sept 2026.
| Plan | Price | Notes |
|---|---|---|
| Free | Free | 100 data credits and 500 actions per month; up to 200 rows per table. |
| Launch | $167 / monthly | 2,500 data credits and 15,000 actions per month; lower per-month price with annual billing. |
| Growth | $446 / monthly | 6,000 data credits and 40,000 actions per month; CRM auto-sync, HTTP API. |
| Enterprise | Custom | Custom; SSO, RBAC, 100,000+ data credits per month. |
Recent changes
- 9 Sept 2026
Raised $115M Series D at a $7.1B valuation. source
- 16 Jul 2026
Added open-weight models for Claygent. source
- 11 Mar 2026
Pricing restructured into data credits and actions; new Launch/Growth/Enterprise plans; legacy self-serve plans grandfathered. source
- 28 Jan 2026
Second employee tender offer at a $5B valuation. source
Ranked alongside
Other ranked entries in Business & sales agents.
HarveyHarvey (Counsel AI Corporation)48Sources
Every figure above traces to one of these, observed up to 26 Sept 2026.