Rating certificate · AW/26-09/91326 Sept 2026
Not enough evidence
The Register / Business & sales agents / Ada
Register entry · Business & sales agents · updated 26 Sept 2026
Ada
Ada provides AI agents that resolve customer-service inquiries across voice, messaging and email for large enterprises. Agents are built from knowledge sources, playbooks and API/MCP tools, run on a unified reasoning engine introduced in February 2026, and are managed through a dashboard with simulations, change sets and staged rollouts. Pricing is quote-based.
What reviewers and users praise
- Capable at enterprise-scale support automation (Aheri Systems review)
- Dense, dated public release notes with frequent updates (docs.ada.cx)
What they criticise
- High cost (reported from ~$30,000/year) and a multi-week setup limit it to large businesses (Aheri Systems review)
- No public pricing
Experts vs the crowdneeds both scores
Experts—
Crowd—
| Price | Custom |
|---|---|
| Use it via | Web app, Chat apps, API, MCP server |
| Runs on | web |
| Licence | proprietary |
| Updated | Evidence collected 26 Sept 2026 |
How the rating was worked out
Weights for Business & sales agents: adoption 25%, experts 40%, crowd 35%. Fewer than two pillars have enough evidence. The method.
| Adoption & momentumweight 25% | — | No public reach signal found |
|---|---|---|
| Expertsindependent reviews · weight 40% | — | Only 1 independent review (3 needed) |
| Crowdcommunity sample · weight 35% | — | Only 0 community items sampled (6 needed) |
| Rating | — | Not rated: fewer than two pillars have enough evidence. |
Trust & safety
Seven dimensions graded A–D from documented facts. Overall: A.
n/e
Permission model
Hosted customer-service agent; each response is verified against approved knowledge and non-compliant responses are blocked; staged rollout of change sets. Sandbox/approval rubric does not map cleanly. source
n/e
Data access scope
Access to customer systems is via configured API/MCP tools; no access-scope documentation reviewed. source
B
Data storage
Cloud-hosted; transparent retention policies, deletion of personal data by identifier, and data-residency options specified in enterprise agreements. source
A
Data retention & training
States 'Customer data is never used to train models' and 'Zero data retention with LLM providers'; retention schedules visible to customers. source
A
Incident history (24 months)
No public security incidents or CVEs for Ada Support found in a search on 2026-09-26; runs a private Bugcrowd vulnerability disclosure programme. source
A
Compliance
SOC 2 Type II, GDPR, HIPAA, PCI DSS compliance and AIUC-1 certification stated; trust center at security.ada.cx. source
B
Transparency
Closed source with public docs and a detailed dated release-notes feed. source
The experts
1 named independent reviews found; dated reviews from the last 12 months are scored.
- mixed
at $30,000 plus per year with an 8 to 16 week setup it is only viable for large businesses.
Aheri Systems (Rita Ndubi) · 1 Apr 2026 · aherisystems.com
The crowd
0 coded posts.
Pricing
As published, checked 26 Sept 2026.
| Plan | Price | Notes |
|---|---|---|
| Enterprise | Custom | Quote-based; no public prices. An independent review reports pricing from about $30,000 per year (not confirmed by Ada). |
Recent changes
Ranked alongside
Other ranked entries in Business & sales agents.
Sources
Every figure above traces to one of these, observed up to 26 Sept 2026.